Tourism accounts for 18 percent of Thailand’s Gross Domestic Product, and each year, particularly since the COVID-19 pandemic, tourism bureau employees seek to increase the number of visitors. This is accomplished by employing influencers from around the globe to produce laudatory recordings of the nation, thereby encouraging others to visit.

Offset, who was more of a rapper from one of the most renowned groups of all time and less of an influencer, arrived in Thailand in April with intentions beyond performing at Rolling Loud. While filming ‘Say My Grace’ on one of the show days, he and his videographer visited Pattaya’s most recognizable landmarks, including the Sanctuary of Truth and the Nong Nooch Garden, and Travis Scott made a cameo appearance.

Offset has a tremendous impact on individuals who are not well-informed about Asia. He then presents them for the very first time with breathtaking drone photos of floating markets, rugged elephant shots, and awe-inspiring temples. ‘Say My Grace’ has amassed 1.6 million views in just three days since its debut; it is difficult to envisage an influencer accomplishing the same in such a brief period.

The contention is that government officials who possess limited perspectives ought to venture a little further afield in order to discover the elements that render Thailand (or any other nation) appealing to foreign visitors and inspire awe in those contemplating a sun vacation.