Following her initial disillusionment and indignation at being unaware of the $30 M diamond’s history, Beyonce utilized it once more in a promotional campaign. Beyonce, who is 40 years old and has 216 M followers on Instagram, recently shared a new photo from the “About Love” campaign for the luxury jewelry brand Tiffany & Co.

 

A photo taken with the female vocalist and her spouse Jay-Z shows her adorned in a provocative dress featuring a deep neckline that accentuates a 128.54-carat yellow diamond. Beyonce and Jay-Z maintain their involvement in the ‘About Love’ promotional campaign of Tiffany & Co. Beyonce donned a $30 M piece of artwork in August for this promotional campaign, which was met with vehement opposition.

 

 

The Halo singer is not the appropriate individual to wear Tiffany’s family heirloom, a “ƅlооԀ diamond” sourced from a colonial mine in Kimberley, South Africa, as numerous individuals have noted. ƅlооԀ diamonds, as defined by the United Nations, are any diamonds extracted and traded for military purposes against a government in colonial mines or ϲоnflιϲt zones. On August 26, a source intimate to Beyonce responded to the deluge of criticism by stating to The Sun, “She was dismayed and enraged that she was unaware of its history.” “She believed that each and every detail had been check meticulously.

” Ms. Tina Knowles, Beyonce’s mother, defended her daughter on the same day: “How many of you, social activists, possess diamonds? Have you attempted to determine their place of origin? Where is it? “The answer must certainly be no.” After the August publication of the photo, Beyonce was inundated with criticism. As reported by People, the colossal yellow diamond was acquired by Tiffany & Co. founder Charles Lewis Tiffany one year after it was discovered in South Africa in 1877. It is refined to a flawless specimen measuring 128.54 carats and valued at 30 M U.S.D via an intricate cutting procedure.