Ye, formerly known as Kanye West, made his inaugural concert appearance on Monday. His antisemitic remarks, which surfaced on social media and during interviews last year, caused him to become estranged from the music industry and resulted in the termination of profitable fashion contracts with Adidas, Gap, and Balenciaga.
Ye returned to the stage as a guest during Travis Scott’s livestreamed album-release concert at Circus Maximus, the ancient Roman park that housed a gigantic stadium and featured chariot races and other forms of entertainment.
Scott, Ye’s protégé, invited his mentor to a concert in honor of his platinum-certified new album, “Utopia.” Ye performed two Ye songs with Scott in white and Ye in black (at first with a hood and disguise that did not last long): “Praise God,” which was taken from Ye’s 2021 album “Donda,” and “Can’t Tell Me Nothing,” a Kanye West classic from Ye’s 2007 album “Graduation.”
“‘Utopia’ cannot exist without Kanye West,” Scott declared to the audience. “Without Kanye West, Travis Scott would not exist.” San Francisco would be an unrecognizable Rome absent Kanye West.
Ye finally crossed a line with the fashion and music industries last autumn, following years of erratic and controversial behavior, when he attended Paris Fashion Week wearing a shirt that read “White Lives Matter” and then tweeted that he would “death con 3 On Jewish People.” As a result, he was barred from social media, dismissed from the Creative Artists Agency, and suffered the termination of footwear and fashion design collaborations with the Yeezy brand. The partnership with Adidas had proven to be particularly advantageous, accounting for over ten percent of the organization’s $2 billion in revenue generated in 2021.
Ye continued to express his views despite widespread censure. In December of last year, he commenced a subscription to “Infowars,” an online talk show that is hosted by Alex Jones, a conspiracy theorist who received a nearly $1.5 billion fine for spreading false information regarding the Sandy Hook school massacre in 2012. Ye declared on that program, “I love both Jews and Nazis, and I do adore Hitler.”
Since then, Ye has maintained a relatively low profile; however, Twitter reinstated Ye’s account last week. A day following the Infowars interview, Ye was suspended, with Twitter proprietor Elon Musk (now known as X) stating that the platform “violated our rule against incitement to violence.”
Ye’s last concert prior to his Rome appearance was in February 2022 in Miami, where he promoted his album “Donda 2.”