Rick Ross’s most recent music video might have been an advertisement for Jacob & Co. The Boss debuted the American jeweler’s bling, estimated to be worth $10 million, in the official music video for “Shaq & Kobe,” a new song he co-wrote with fellow rapper Meek Mill.

With an iced-оut Mystery Tоurbillоn оn his wrist, Rоss raps in frоnt оf his custоm Gulfstream G550 jet in a single shоt. This watch, which tооk mоre than a year tо create, has at least 33.65 carats оf diamоnds in it. The beautiful dial cоntains оverlapping hexagоnal stоnes, while the 50 mm white-gоld case is subtly studded with baguette оnes. Fоr gооd measure, a few sapphires and rubies are alsо set intо the face. Priced at $1.3 milliоn, this stunning sculpture is limited tо just 13 pieces.

The rapper also shows off his Billionaire III at another occasion. The ostentatious wrist candy, which was unveiled in late 2022, is almost covered with over 129 carats of diamonds, which complement the 18-karat white gold. 504 emerald-cut white stones are hand-set into the bracelet alone. Limited to just eighteen pieces, the watch is priced at a whopping $3 million. The iconic hip-hop artist also donned a few ostentatious Jacob & Co. pieces in the video, such as a personalized diamond-studded tennis necklace estimated to be worth $4.2 million and a $640,000 gem-encrusted pinky ring.

Ross frequently shows off expensive possessions on social media, such as eye-catching vehicles and a massive 10-pound crab (yep, you read that correctly). He recently wore the outrageous $20 million Billionaire Timeless Treasure, demonstrating his obvious passion of flaunting his Jacob & Co. timepiece collection.

It took three and a half years for the rarity, which was unveiled at Watches & Wonders this past March, to come to pass because the watchmakers needed to locate enough yellow diamonds of the same color and quality to adorn the gold bracelet. To finish the design, Jacob & Co. even says that it almost “dried up the market” for these extremely rare stones. It’s odd that Ross didn’t look good in this music video for the Timeless Treasure. Maybe he didn’t want to take center stage.