A$AP Bottega Veneta recognizes Rocky as the man right now. Rocky is comfortable after becoming PUMA and Formula 1’s creative director and having his second child with Rihanna.

American rapper fronts Bottega Veneta’s Pre-Spring 2024 campaign, bridging photographers and celebrities with paparazzi-induced imagery. The “creative trifecta” is blasting Rocky movements worldwide. A tabloid-style campaign captures the artist’s virality.

A$AP Rocky runs with paparazzi at his doorstep in Bottega Veneta’s leather tracksuit. After dark, he walks on busy streets in oversized clothes with flowers. Bottega Veneta’s thin-cut lettering creates engaging, nontraditional images.

Kendall Jenner’s dog-friendly paparazzi photos are turned into high-fashion portraits for the campaign. In a floor-length trench coat, fuzzy green outerwear, and relaxed jeans, she walks Pyro like a model off duty.