The new Creative Director of PUMA x Formula 1 had a great first day on the job. The first selection from the PUMA x F1® partnership was shown at the musician’s new pop-up shop at the FORMULA 1 LAS VEGAS GRAND PRIX 2023 on November 17.

PUMA and A$AP were the event’s high points. Rocky made a 90-second content takeover that was shown on the Las Vegas Sphere. It was the first time that a realistic human animation with Rocky himself was shown.

In line with the site, the pop-up shop celebrated the collection in a way that was reminiscent of cars. Guests could shop the capsule and also have a unique customizing feature. The famous Canadian graffiti artist Jessey Pacho, aka Phade, also did live airbrushing.

Wife of A$AP Rocky, Rihanna, and Black Eyed Peas founder and music star Will.i.am had to show up at an event with Rocky. People also enjoyed fun motor activities, music by DJ Franzen, and drinks from the Mercer & Prince pop-up.