Kim Kardashian may be embroiled in a juvenile BDSM scandal with Balenciaga, but the situation at her shapewear line SKIMS is considerably more upbeat.

Unexpectedly, Snoop Dogg appears in the brand’s Christmas advertisement alongside three generations of his family while wearing adorable pajamas. Indeed, what could be more jubilant?

Snoop Dogg (actual name Calvin Cordozar Broadus Jr.), accompanied by his spouse Shante Broadus, Cordell Broadus and their children Luna and Journey, Cori Broadus and fiance Wayne Deuce, and Corde Broadus with his children Zion, Sky, and Elleven, is featured in a photograph by SKIMS favorite Donna Trope. Every item is depicted in conjunction with checkered fleece sleep sets and other items from the cozy collection of the brand. Fuzzy pajamas have never appeared better.

“Being able to unite three generations of my family for the SKIMS Holiday campaign feels like an immense blessing!” “We all adored the incredibly soft and comfortable outfits, and it’s the first time we’ve been featured in a campaign together,” said Snoop Dogg, whose albums have surpassed 35 million copies globally. “During the holiday season, the Broadus family will undoubtedly be donning matching skimpys.””

Skims was established in 2019 by Kim Kardashian and entrepreneur Jens Grede. Emma Grede, the founding partner of Skims and his spouse, is additionally a co-founder of the Good American denim label, which is owned by Khloé Kardashian. At the start of this year, Skims, a company that specializes in loungewear and shapewear, obtained $240 million in Series B funding, bringing the company’s valuation to $3.2 billion.