To celebrate the launch of his eponymous beverage, Snoop Dogg said, “It’s part of my smoking evolution.”

For Snoop Dogg, it goes beyond just gin and juice these days. The entrepreneur and rapper is introducing a new line of beverages infused with THC and CBD.

Four varieties are available in the Do It Fluid drink line: Blооd Orange, Blue Razz, Cherry Limeade, and Peaches N’ Honies. The CBD-only version costs $4.99 per can, while the CBD and Һemp-derived Delta-9 THC version costs $5.99 per can. They may be purchased right now via the websites for Hill Beverage and Deаth Row Cannabis.

Snoop Dogg and CEO Jake Hill, who has founded several cannabis businesses, including Grow Automations, which assists growers in making the most of their pоt-growing endeavors, introduced Hill Beverage Co. earlier this year. Utilizing Grow Automations’ technology, Deаth Row Cannabis launched the beverage company.

Snoop Dogg said in a statement to go along with the product launch, “As I take the next step forward in my smoking evolution, Hill Beverage Co.’s vision for cannabis beverages was the perfect transition.” “What we’ve produced is a delicious, all-natural substitute that gives users the ideal option for day or night without sacrificing the high.”

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The rapper is also not a newbie to the cannabis industry. In 2015, he launched his own cannabis company, Leafs By Snoop. However, he shelved the business after purchasing Deаth Row Records in 2022 in favor of the new Deаth Row Cannabis brand, which debuted in California early this year and has already spread to Michigan with more sites in the works.

Additionally, Snoop Dogg’s authorized D*gg lbs cannabis products started to be sold in Ontario, Canada, as well as Israel, early this year.

Dogg Lbs. is the label on the Cherry Limeade and Peaches N’ Honies beverages; Deаth Row Records is the label on the Tha Shiznit Blue Razz and G’Dup Blооd Orange drinks.

According to Tiffany Chin, CEO of Deаth Row Records Cannabis, “Snoop wаnted to launch his own functional beverages in the cannabis and Һemp space, and understands that beverages will be a prominent component of the future of cannabis consumption,” as she told USA TODAY. “This line offers an alternative for his fans and general consumers who may not be interested in traditional smoking or vaping, and are more comfortable with the idea of drinking a beverage to unwind.”

What’s in Snoop Dogg’s new beverage that combines CBD and THC?

The 12-oz cans of CBD-only beverages include 25 milligrams of CBD in them. The 8-ounce cans of the THC with CBD variants have 3 milligrams of Delta-9 THC and 5 milligrams of CBD. The ingredient in cannabis that gives it its psychoactive qualities and makes you feel “high,” THC (tetrahydrocannabinol), is used in these drinks, but it comes from Һemp.

Peaches N’ Honies has the least amount of calories: 10 for the 8-oz CBD+THC tiny cans and 15 for the 12-oz slim cans. Traditional soft drinks may have 150 calories in 12 ounces; Blооd Orange has the greatest calorie content, with 60 for the 8-oz CBD+THC version and 90 for the 12-oz CBD version.

Terpenes—the flavor and aroma-producing chemicals found in cannabis and Һemp—as well as carbonated water, cane sugar, fruit juice concentrate, monk fruit, natural flavor, and more ingredients go into making the Do It Fluid drinks.

According to Hill, USA TODAY, the beverages’ “proprietary terpene cannabinoid blend” produces an impact in “minutes, rather than a typical 30-minute to one-hour onset that’s offered by most competitors.” “We thoughtfully created an enjoyable experience and a healthy alternative under 90 calories that isn’t overwhelming – consumers can live a social lifestyle without having to consume alcоhоl or smoke.”