Forbes magazine pegged his net worth at $550 million, making him the richest hip-hop artist.

However, as Diddy discovered yesterday, impressing the ladies of St. Barts requires more than just a yacht and a few houses.

Sean ‘Diddy’ Combs, 43, was observed scratching his head in apparent amazement as a group of gorgeous people strolled past the star on the Caribbean island while they were sunbathing.

The women, who were in their teens and twenties, were arranged in a row and flaunted their bodies in a variety of vividly colored bikinis.

But instead of becoming excited about the famous person strolling past their towels, they just yawned and kept tanning.

Diddy was puzzled by their response.

He appeared to abandon up and retrace his steps after approaching the females as closely as he could without actually leaping onto their towels.

Naturally, it’s possible that Diddy’s popularity hasn’t diminished because the majority of the stunning women appeared to be dozing off.

Fortunately, Diddy found a far warmer welcome somewhere else, where his kids were ecstatic to have their father around.